The largest privately owned dental office in the country doesn't advertise like your typical dentist, they do it better.
Services
Client
Year
Website
Challenge
Along with brand awareness and doctor recruitment, our client needed solutions to expand their presence in many dental service categories.
In response to the dynamic shifts in the dental industry landscape and a desire to connect more effectively with a broad audience, our client recognized the imperative for comprehensive advertising campaigns.
Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with an audience who expects quality service at the best possible price we have been able to craft a brand where both patients and doctors are valued.
Goal
The goals are many, with a main focus on reaching untapped audience members through several channels.
Integrating TV, digital and radio advertising into precise, cohesive campaign messaging is what I do. Continuing to push boundaries with the 1-800-Toothache messaging has been instrumental to the success of Afdent. Fresh visual aesthetics that resonate with the audience has been essential in creating memorable interactions with the brand.
Result
Afdent continues to see increased customer engagement, a boost in new patient numbers, high doctor retention and a stronger brand presence in the market.
Afdent leads the way in private practice dentistry. Their model, including business operations, patient care, services provided and brand messaging has been imitated by others in the industry for years. Brand building will continue to be paramount to their success in dentistry.
The original walk-in dentist finds success in brand investment.
The original walk-in dentist finds success in brand investment.
