Authentic souls that take pride in long days, hard work and providing quality seafood for the world to experience.
Services
Client
Year
Website
Challenge
Our client needed a brand that reflected their core business value - appeal to the luxury seafood market in a meaningful, authentic way.
Brian Grupp, the founder of Kodiak Reserve, is a passionate individual. As an Alaskan fisherman, he knows the meaning of hard work in tough conditions. He also recognizes the importance of authenticity in building a successful brand. The beauty of Alaska represents purity, while the wild challenges your strength. Our goal is to share these ideas with those eager for the adventure only Kodiak Reserve can provide.
Goal
Design a brand look and feel genuine to the Alaskan wild. To capture the beauty and hard work required to provide the freshest seafood in the world.
It starts with a story. Through branding, we share the journey of Brian Grupp, whose time as a fisherman changed his life. His tale of perseverance inspired the brand Kodiak Reserve. Our main goal is to offer the world seafood that is truly ocean to table. It’s an unforgettable experience for everyone.
Result
Confidence is already evident. Local markets have embraced the brand.
Kodiak Reserve is still in it’s infancy, but has already been profitable. Initial shipments have sold out, and orders are being placed for next season.
A man can be destroyed but not defeated.
A man can be destroyed but not defeated.
